Hi, I’m Felix – a creative strategist with a background in commercial film and a thing for big ideas with emotional bite.

I move between worlds. Strategy and concept, storytelling and execution. Shaping brands that feel human, relevant, and just the right amount of weird.

Whether it’s helping a startup like Make Golf turn swing data into a love letter to individuality, or building a playful dating-meets-breakfast universe for Heinz Jalapeño Ketchup, I love spotting the cultural shift beneath the brief and turning it into work people actually care about.

With roots in directing and production, I think in narrative arcs and visual rhythm. I write to make people feel something. And I bring a maker’s mindset to everything I do—so even the wild ideas have legs (and timelines).

Let’s build brands that move differently.