FIRST MEAL OF A DATE

Opportunity
In a saturated condiment market, standing out requires more than just flavor, it takes cultural relevance and emotional connection.

Gen Z isn’t just looking for a product; they’re searching for real-life experiences, shared moments, and brands that understand them.

Heinz Jalapeño Ketchup has the boldness and personality to become more than just a topping, it can be a catalyst for connection. By leaning into its role as the ultimate matchmaker, Heinz has the chance to go beyond the breakfast plate and spark memorable interactions among young people.

Solution

An interactive campaign encouraging brief late-night connections to turn into something more meaningful, by introducing Heinz Foodo-Booths.

Vending machines placed outside NYC’s hottest nightlife spots, marked as Hotspots on the Snapchat Map.
The Foodo-Booths come stocked with everything needed for the perfect spicy breakfast date, including, of course, Heinz Jalapeño Ketchup. No money needed.

You pay by taking a snap of you and your late-night spark, a snap that will light up both the Snapchat map and Times Square at dawn.